Last month, the Greater Atlanta Home Builders Association hosted the 28th annual OBIE Awards ceremony, where exceptional work in the new home building industry is honored. To be the recipient of an OBIE is a tremendous honor, and this year Heron Bay Golf & Country Club won their sixth award. The awards earned by the Atlanta golf community cover a variety of categories, including the prestigious Community of the Year Award in 2005. This year, however, their innovative marketing efforts were honored as they took home a silver award for Best E-marketing - Best Interactive Application.
With the constant evolution of new media, it is no secret that homebuyers shop online before ever stepping foot in a community sales center. For this reason, Heron Bay decided to get creative and hit Internet surfers from every angle. They created Henry Heron, a proud resident at the master planned community in Henry County. Henry has is own MySpace page and online journal where he blogs weekly about community events and life at Heron Bay. The also launched a corporate blog: www.heronbayblog.com that is a source of community news and local events. The combination of these three unique marketing efforts has increased brand awareness for Heron Bay and added another OBIE award to their resume. Congratulations!!
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